Archive for the ‘Blog’ Category

NBG Extreme is delighted to announce they will be working with ADD (Acceleration Driver Development) throughout the 2012 Race Season.

ADD specialise is assisting drivers to progress from Karts into Cars, with the ultimate goal of achieving the prestigious level of Formula One. Working closely with their drivers, ADD analyse driving skills, technical ability, fitness levels, nutritional awareness, Psychological strengths and weaknesses, PR / Media Skills.

NBG Extreme will be implementing a System5 marketing structure and managing all corporate sponsorship and partnerships for the 2012 race season.

Following well over one year of development, planning and coding we are delighted to launch our new baby… KiteShake.

KiteShake will quickly establish itself as ‘the leading’ review site for kiteboarding equipment. Carrying all the major brands, each brand page displays all the latest products with clear links to the retailers and schools that carry the products.

A totally unique web marketing tool… if you love kiteboarding then go check this out!

Jo Tyrrell, artist, photographer and film maker called in to the NBG office today to tell us all about her new film ‘Watching Water’.

Filmed in Southern California and on the North Shore of Oahu, ‘Watching Water’ sets out to explore the visceral essence of surfing. The sounds, the solitude, the friendships formed, the experience of being in the ocean and living ultimately by its rules.

We have been ‘blown away’ by this film, it’s raw, it’s gritty and somehow just manages to capture the true essence of some truly outstanding surfers.

Go check out the promo clip..

New to LinkedIn, an exciting new group that will pull together contacts from the Extreme and Action sports industry.

At NBG our core focus is working with extreme sports, action sports and lifestyle brands developing exciting marketing strategies to increase brand awareness and grow product demand using a unique system we have developed for the extreme sports market called System5.

By joining our new LinkedIn group you will not only be able to connect with the hottest contacts from the extreme and action sports world but also gain access to free sales & marketing downloads that NBG have developed.

If you work within extreme sports, action sports or a lifestyle brand then join our new group!

In the Spring 2012, Sam Lutman-Pauc and John Whiteman will be leading a group of kitesurfers across the English Channel in an attempt to claim a new Guinness World Record for the ‘fastest group crossing’. An challenge in itself, last week we heard on the grapevine that Richard Branson will also be attempting the same challenge with Team Virgin… the Race is officially on!

Crossing the English Channel is one thing, a large expanse of water, 20- 24 miles across, subject to where you cross and land and one of the busiest shipping channels in the world. Kiting this expanse of water will be difficult but now add in the fact that we will be leading a team of 10 across you can start to see that this really is an epic challenge.

The reason for leading a team of 10 is an attempt to claim a new Guinness World Record for ‘fastest team crossing’, something that Richard Branson attempted last year with Team Virgin and we believe is attempting again next spring, although we have not had this confirmed by the man himself.

Our challenge training and crossing attempt will be filmed and a short film produced which we then hope to promote to the extreme sports channels helping to bring awareness to the sport.

For further information and to monitor our training and team updates visit KITESURFTHECHANNEL and follow us on Twitter and Facebook.