Brockmans, one of the south coasts premier floor specialists commissioned newbrandguru to develop a new brand identity for them.

With a number of retail outlets throughout West Sussex, Brockmans were about to embark on a large expansion plan which included securing a large retail / warehouse unit on one of the south coasts busiest business parks. Position is key in retail and with their unit sitting next to one of the busiest roundabouts in West Sussex, it was crucial that their new identity enticed their target consumer.

After a number of meetings, which involved brain storming sessions and target consumer analysis, newbrandguru developed a range of storyboards for Brockmans board of directors.

Once the identity was approved, newbrandguru expanded the identity process and developed and presented designs for exterior signage, interior signage, point of sale, stationery, company vehicles and staff clothing.

This entry was posted on Friday, May 8th, 2009 at 22:48 and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.