We are delighted to welcome GO AWOL on board as a new client.

Our team will be working closely with GO AWOL, implementing a PR and SEO strategy to increase brand awareness and increase bookings of outdoor adventure activities.

A little bit about GO AWOL…

Live life, escape work!

Our mission is simple, we’re here to help you get out there and have an awesome time, escaping work and living life. We believe that there is more to life than just working 9 – 5 and surviving dull weekends. We love being outdoors and being active, whether it’s trying out wakeboarding for the first time or careering downhill on a mountain bike.

We created GO AWOL to share this love of life and our passion for being active with you. We provide extreme sports experiences and activities on the South Coast that range from watersports in Poole, surfing lessons in Bournemouth to mountain biking in the Purbecks. Whether you are a complete novice and want to get out there for the first time or an aspiring pro we can help.

Check out GO AWOL for more information and a full list of activities based on the South Coast.

NBG launched a new website yesterday for an exciting Kitesurfing challenge that will happen later this year.

The Channel Challenge 2011, will take a group of kitsurfers of mixed abilities across the English Channel in an attempt to create a new Guinness World Record. The challenge itself is tough, crossing a stretch of water 24 miles wide and ensuring that the conditions are good is one thing but this combined with the fact that 10 kites are required to safely cross to create a new World Record.  We should also remember that the English Channel is one of the busiest shipping channels in the world!

Good luck guys, you’ve certainly got a challenge on your hands!

newbrandguru recently launched a simple but effective blog called Kitesurf.me

The blog has been created as personal blog for Sam Lutman-Pauc and will carry information and product tests for CrazyFly, one of the worlds leading kiteboarding brands.

The blog will also act as a diary to record and detail sessions on the water and to host some of the most beautiful kiteboarding videos we come across.

As a new blog and limited with content (launched in November), the site is already generating a large amount of traffic and ranking on Pg2 of Google for the term kiteboarding blog, not bad considering we only launched it 7 weeks ago.

Check it out, let us know what you think – Kitesurf.me

Wishing you all a very Merry Christmas and Happy New Year.

Our offices will be closed between Christmas and the 5th January, dedicated to the cause, Sam will be responding to emails throughout the Christmas holidays.

Our fixed fee launch programme has been specifically developed for start up businesses and includes all the tools you need to enter the market place with total confidence.

The team at newbrandguru will provide you with a marketing strategy report, full brand identity creation and a stunning brochure website for a fixed fee of £2,495

Our fixed fee launch programme includes:

Marketing Strategy Report, Brand Identity Creation & Stunning Brochure Website (built around the world class CMS WordPress).

Kitesurf.me a new UK Kiteboarding Blog

We’ve just launched a new UK Kiteboarding Blog that aims to document our sessions out on the water and talk about the brands and products our agency works with.

Over the next few months, we will be busy braving the winter chill and testing the CrazyFly 2011 products, our sessions will be documented and our aim is to get some crazy review videos up on the Blog.

Know your product or service…
Sadly, it’s not enough to build a product and assume it will be the base of your brand. Just ask Apple about Apple TV, Microsoft about Zune. Unless your strap line is “Yes, it’s totally free,” then don’t plan on having a product sell itself–or your company.
First, consider what makes the product truly unique. How will it avert pain, bring pleasure and envy to all who use it and, most important, make people talk about it? As a young company, advertising is expensive and brand development can be slow, so word-of-mouth is going to be your primary aim.

Be an expert on your business, product or service…
You’ve just developed a product that is going to change the world. Congratulations. You’re also now an expert–on your product, the state of the world that gave rise to your product, the problem or issues that your product is solving, the people who buy your product (and those who would never buy your product–and why they’re losers), and how your product will impact the world.

When you’re a thought leader, you’re influencing buyers to believe that they could have never lived without your perspective–or your product. This isn’t easy: It means gathering stats, hearing what your competitors are saying and developing a bullet proof marketing strategy. A true expert understands how to be relevant to the untapped market he or she seeks, and how to reach and connect to them. By looking a little further down the road and prognosticating what’s to come, you become the thought leader for your industry. Now you just have to be right and make it happen!

Give your clients or consumers a brand promise…
Think of the brands you love: BMW, McDonald’s, Apple…

Well, maybe you don’t love McDonald’s but think about the promise these companies make to you? Do they fulfill it? Every time? Of course they do. Whether it’s engineering, a reliable meal, great service or innovation, they have made a promise to every consumer that they will fulfill it, every time, no excuses. The brand promise is a method of  establishing trust and a foundation for your brand, growing your brand and gaining strong brand awareness.

To uncover your own brand promise, dig deep to answer these three questions:

Why did you build this product?

What can you absolutely deliver on, 100 percent of the time, no questions asked?

How are you making your customer’s life better every day?

Remember, Ray Kroc never set out to make the best burger; he set out to make the most reliable burger restaurant on the planet. BMW isn’t making the cheapest car, the coolest car or the family car; it’s simply the best-engineered car. That’s what the top engineers from Germany will promise you every time. Their customers’ lives are made better because each time they sit in that car, they’re closer to automotive genius. That promise being met is what makes the customer come back.

And when you have a repeat customer, you have a brand.

It may well be over 3 years old now but this really has got to be one of ‘the best ever’ viral marketing videos… with well over 1million views to date, its creation was pure genius.

Funny, amazing and very clever… isn’t it great what can be achieved when boredom sets in.

This video was uploaded to YouTube 2 weeks ago and has already had 1.3million hits, this demonstrates the power of viral marketing and the web.

newbrandguru is very excited to start working with the outstanding kitesurfing company CrazyFly.

Working closely with the R&D team in Slovakia, our first project is to implement an email marketing system to strengthen communications between CrazyFly HQ and their UK retailers and schools.

Following this, we will be working hard with the R&D team to assist in the launch of their 2011 product range that is due to hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK. Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.