newbrandguru is very excited to start working with the outstanding kitesurfing company CrazyFly.
Working closely with the R&D team in Slovakia, our first project is to implement an email marketing system to strengthen communications between CrazyFly HQ and their UK retailers and schools.
Following this, we will be working hard with the R&D team to assist in the launch of their 2011 product range that is due to hit our shores in early September.
To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK. Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.
This entry was posted on Friday, July 30th, 2010 at 12:51 and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Congratulations Sam, very good news. I might have to get myself one of those boards.
Thanks Nick… yes the product testing aspect of this project is going to be great fun!