ADD specialise is assisting drivers to progress from Karts into Cars, with the ultimate goal of achieving the prestigious level of Formula One. Working closely with their drivers, ADD analyse driving skills, technical ability, fitness levels, nutritional awareness, Psychological strengths and weaknesses, PR / Media Skills.

NBG Extreme will be implementing a System5 marketing structure and managing all corporate sponsorship and partnerships for the 2012 race season.

NBG is managing all aspects of sponsorship and promotion for Team KC2012, a kitesurfing team that will attempt a Guinness World Record in Spring 2012.

As part of the sponsorship negotiation, NBG secured O’Neill as a team sponsor for the challenge. O’Neill will not only support the KC2012 Team with technical clothing products but have included one of their own Pro Kitesurfers (Ryan Coot, Ireland) to strengthen the team and assist with planning and logistics.

NBG will also be visiting the home beaches of Ryan Coot in Ireland. Our team will be producing a short video documentary to capture and record the teams training and the intensity and harshness of kitesurfing in the Irish winter sea.

A little bit about the O’Neill brand…

O’Neill the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing at used it to beat mother nature at her own game. Pioneering the world’s first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. O’Neill will be supporting our team and kitting us out, enabling us to keep warm whilst training this winter.

KiteShake will quickly establish itself as ‘the leading’ review site for kiteboarding equipment. Carrying all the major brands, each brand page displays all the latest products with clear links to the retailers and schools that carry the products.

A totally unique web marketing tool… if you love kiteboarding then go check this out!

Filmed in Southern California and on the North Shore of Oahu, ‘Watching Water’ sets out to explore the visceral essence of surfing. The sounds, the solitude, the friendships formed, the experience of being in the ocean and living ultimately by its rules.

We have been ‘blown away’ by this film, it’s raw, it’s gritty and somehow just manages to capture the true essence of some truly outstanding surfers.

Go check out the promo clip..

New to LinkedIn, an exciting new group that will pull together contacts from the Extreme and Action sports industry.

At NBG our core focus is working with extreme sports, action sports and lifestyle brands developing exciting marketing strategies to increase brand awareness and grow product demand using a unique system we have developed for the extreme sports market called System5.

By joining our new LinkedIn group you will not only be able to connect with the hottest contacts from the extreme and action sports world but also gain access to free sales & marketing downloads that NBG have developed.

If you work within extreme sports, action sports or a lifestyle brand then join our new group!

12 months of hard graft, dedication and innovative coding will conclude in the creation of what is set to be the best thing to hit the UK kiteboarding industry in 2011… KiteShake

So what is KiteShake?
Due to launch late August 2011,  KiteShake is a totally unique web marketing tool for the UK kiteboarding industry. KiteShake is set to become the UK’s leading review site for kiteboarding equipment. Housing all the major kiteboarding brands, each product review will be directly linked with the UK shops that sell it. KiteShake also displays which shop has the product at the best price and which schools use the product should you want to take lessons or demo the product.

Brand benefits?

• Kiteshake has been designed, built and coded by one of the UK’s leading digital marketing agencies, and yes… we kiteboard too!

• Kiteshake is a totally unique web marketing tool, the only website that links people with a passion for kiteboarding with all the brands, UK retailers and schools

•Powerful and free tool to maximise brand exposure within the UK

•Increased highly targeted traffic to UK retailers and schools resulting in an increase in UK sales

•Major platform to expose new products, promotional videos and news

•Dedicated account manager, simply upload your information, images and video to our secure FTP, profiles updated every 24hrs

Retailer / School benefits?

• Highly targeted traffic sent direct to the retailer or schools website /phone

• High ROI in comparison to traditional magazine and internet advertising

• Dedicated project manager to update and manage your profile

• Profiles including product updates and price changes implemented within 24hrs

• Powerful website to promote your brand, events or in-store / school promotions

• Simple fixed monthly payment £65 for retailers and £45 for
schools… no contracts

User benefits?

• Membership is free, all the latest kiteboarding news, reviews, videos, hot competitions, kites and boards to win each month

• Each member builds a profile, detailing the brands they use, where they kite and what their preferred style is

• A single platform to review all the major kiteboarding brands

• Simple way to find the most competitive price on boards and kites in the UK

• Simple way to find a school to demo or have a lesson with a particular brands products

Register now! KiteShake will run a FREE BETA version for 3 months, register now at www.kiteshake.com

CrazyFly is a global leader and innovator in the design and manufacture of equipment for kitesurfing.

Known worldwide for their high quality kiteboards, newbrandguru has recently started working with their R&D team in Slovakia to help grow the CrazyFly brand throughout the UK and assist in the launch of their 2011 product range that will hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK.
Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

What ever product it is, CrazyFly is always quality you can trust!

Muc-Off is a Global brand and leading manufacturer of premium quality cleaning and maintenance products for the action sports, motorsport, bicycle and electronics industries.

Currently, Muc-Off manufacture over 200 products for bicycles, street bikes, dirt bikes, cars, boats, R.V’s and the electronics market. The Muc-Off brand has become synonymous with innovative, premium quality products for specialist applications.

In late 2009, NBG assisted Muc-Off in breaking their new 2010 auto care range into the market place. NBG designed and delivered a clever and stunning PR launch which exposed their new range to over 40 of the UK’s leading auto publications.

With what are possibly the finest looking products on the auto cleaning market, NBG were pushed to the max to design and deliver a clever PR campaign that not only got the products the attention they deserve but ensure the campaign was delivered in total style.

Brand Awareness

In addition to the auto industry, NBG also handle PR activity and brand awareness for the Muc-Off electronics care range or Tech Care Series.

The Tech Care Series is a highly innovative range of care products for portable devices and electronic products.

Today’s electronic devices are a breeding ground for bacteria. Portable devices are handled frequently and can be held close to your face and mouth. Scientific studies have shown that the average mobile device can harbor more bacteria than the average toilet seat!

Muc-Off Device & Screen Cleaner kills 99.99% of germs and bacteria. It quickly and safely removes: dust, dirt, grime, fingerprints & oily residue from all devices and screens, leaving a streak free, sparkling finish. It contains no harmful chemicals and is environmentally friendly, formulated using pH neutral soaps and de-ionised water. This kit also contains a premium quality microfibre cloth, which has been specifically designed to clean delicate finishes.

]]> http://nbgextreme.com/work/muc-off/feed/ 0 http://nbgextreme.com/work/go-awol/ http://nbgextreme.com/work/go-awol/#comments Wed, 03 Aug 2011 11:03:13 +0000 sam http://newbrandguru.com/?p=1123 Brand Awareness, PR, Website Development and Lead Generation.

GO AWOL are a market leader in organising and delivering extreme sports activities on the South coast of the UK. Working predominantly with groups covering both corporate and the stag & hen market, GO AWOL deliver an exciting range of activities that include mountain biking, sea kayaking, surfing and kitesurfing.

NBG has been working with the GO AWOL team to help develop their brand and increase and drive traffic to their already buzzing website and help boost activity bookings. As part of this, NBG have helped optimise website content and developed and implemented a PR strategy to expose their business within key markets including corporate team building and the stag & hen industry.

Brand Awareness & Lead Generation

During August, NBG has set-up an exciting competition running with Wedding Ideas magazine, one of the UK’s leading wedding publications. The competition is to win the ultimate stag or hen party. GO AWOL will provide one lucky stag or hen with a party that will certainly not be forgotten.

Website Development

Working with the GO AWOL website has been an interesting project for NBG. Initially, we had planned to work on the site coding and optimisation to assist in increasing organic traffic. However, the issue we faced was the GO AWOL site had been built by another agency and whilst they had made an excellent job of it, the site runs as a heavy e-commerce system which tend not to rank well organically as you are limited with what can be optimised. To combat this, the NBG Digital team have coded and designed a new Blog system for the site which will not only rank highly for key related content but in turn drive a significant amount of traffic through to their booking system.

LIVE LIFE ESCAPE WORK | Check out GO AWOL for exciting extreme sports activities.

Crossing the English Channel is one thing, a large expanse of water, 20- 24 miles across, subject to where you cross and land and one of the busiest shipping channels in the world. Kiting this expanse of water will be difficult but now add in the fact that we will be leading a team of 10 across you can start to see that this really is an epic challenge.

The reason for leading a team of 10 is an attempt to claim a new Guinness World Record for ‘fastest team crossing’, something that Richard Branson attempted last year with Team Virgin and we believe is attempting again next spring, although we have not had this confirmed by the man himself.

Our challenge training and crossing attempt will be filmed and a short film produced which we then hope to promote to the extreme sports channels helping to bring awareness to the sport.

For further information and to monitor our training and team updates visit KITESURFTHECHANNEL and follow us on Twitter and Facebook.