Campaign Management
Muc-Off is a Global brand and leading manufacturer of premium quality cleaning and maintenance products for the action sports, motorsport, bicycle and electronics industries.
Currently, Muc-Off manufacture over 200 products for bicycles, street bikes, dirt bikes, cars, boats, R.V’s and the electronics market. The Muc-Off brand has become synonymous with innovative, premium quality products for specialist applications.
In late 2009, NBG assisted Muc-Off in breaking their new 2010 auto care range into the market place. NBG designed and delivered a clever and stunning PR launch which exposed their new range to over 40 of the UK’s leading auto publications.
With what are possibly the finest looking products on the auto cleaning market, NBG were pushed to the max to design and deliver a clever PR campaign that not only got the products the attention they deserve but ensure the campaign was delivered in total style.
Brand Awareness
In addition to the auto industry, NBG also handle PR activity and brand awareness for the Muc-Off electronics care range or Tech Care Series.
The Tech Care Series is a highly innovative range of care products for portable devices and electronic products.
Today’s electronic devices are a breeding ground for bacteria. Portable devices are handled frequently and can be held close to your face and mouth. Scientific studies have shown that the average mobile device can harbor more bacteria than the average toilet seat!
Muc-Off Device & Screen Cleaner kills 99.99% of germs and bacteria. It quickly and safely removes: dust, dirt, grime, fingerprints & oily residue from all devices and screens, leaving a streak free, sparkling finish. It contains no harmful chemicals and is environmentally friendly, formulated using pH neutral soaps and de-ionised water. This kit also contains a premium quality microfibre cloth, which has been specifically designed to clean delicate finishes.
Written on Tue Mar 12 · Tagged: brand awareness, campaign management, clever PR, pr, product launch
Product Launch, PR and Brand Awareness
CrazyFly is a global leader and innovator in the design and manufacture of equipment for kitesurfing.
Known worldwide for their high quality kiteboards, newbrandguru has recently started working with their R&D team in Slovakia to help grow the CrazyFly brand throughout the UK and assist in the launch of their 2011 product range that will hit our shores in early September.
To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK.
Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.
What ever product it is, CrazyFly is always quality you can trust!
Written on Wed Aug 11 · Tagged: brand awareness, brand development, brand identity, brand promise, CrazyFly, CrazyFly Kiteboarding, email marketing, growing your brand, pr, product launch
Brand Awareness, PR, Website Development and Lead Generation.
GO AWOL are a market leader in organising and delivering extreme sports activities on the South coast of the UK. Working predominantly with groups covering both corporate and the stag & hen market, GO AWOL deliver an exciting range of activities that include mountain biking, sea kayaking, surfing and kitesurfing.
NBG has been working with the GO AWOL team to help develop their brand and increase and drive traffic to their already buzzing website and help boost activity bookings. As part of this, NBG have helped optimise website content and developed and implemented a PR strategy to expose their business within key markets including corporate team building and the stag & hen industry.
Brand Awareness & Lead Generation
During August, NBG has set-up an exciting competition running with Wedding Ideas magazine, one of the UK’s leading wedding publications. The competition is to win the ultimate stag or hen party. GO AWOL will provide one lucky stag or hen with a party that will certainly not be forgotten.
Website Development
Working with the GO AWOL website has been an interesting project for NBG. Initially, we had planned to work on the site coding and optimisation to assist in increasing organic traffic. However, the issue we faced was the GO AWOL site had been built by another agency and whilst they had made an excellent job of it, the site runs as a heavy e-commerce system which tend not to rank well organically as you are limited with what can be optimised. To combat this, the NBG Digital team have coded and designed a new Blog system for the site which will not only rank highly for key related content but in turn drive a significant amount of traffic through to their booking system.
LIVE LIFE ESCAPE WORK | Check out GO AWOL for exciting extreme sports activities.
Written on Wed Aug 11 · Tagged: action sports marketing, brand awareness, corporate team building, extreme sports activities, extreme sports marketing, GO AWOL, lead generation, PR strategy, stag and hen, website development
Accelerated Product Sales
Wouldn’t business be fantastic if you had a sales team that not only sold your products or services consistently, but they had a passion to grow your brand awareness without you having to push them.
Imagine a sales team with total dedication to your business, with a simple approach which is both highly effective in boosting sales and a team able to up sell or cross sell your products or services with ease.
Let’s make this even better.
Well what about only paying that sales team on a performance basis, they sell your products or services and you reward them with a % of sales.
At NBG, we provide a unique sales and marketing service to start-ups, SME’s and leading brands. We provide you with:
- Highly skilled sales and marketing agency with a passion for extreme sports
- Innovative B2B sales approach, we provide solutions that make business growth easy
- Proven track record and experience of up-selling and cross-selling within the extreme sports markets
- Monthly reporting and free account management software
- Low monthly retainer plus a % of sales… our success is your success!
Written on Thu Jun 11 · Tagged: accelerated product sales, b2b marketing, brand awareness, how to sell more product, increase product sales, uk product sales
Are you looking for maximum brand awareness and increased product sales?
Wouldn’t business be fantastic if you had a sales team that not only sold your products or services consistently, but they had a passion to grow your brand awareness without you having to push them.
Imagine a sales team with total dedication to your business, with a simple approach which is both highly effective in boosting sales and a team able to up sell or cross sell your products or services with ease.
Let’s make this even better.
Well what about only paying that sales team on a performance basis, they sell your products or services and you reward them with a % of sales.
At NBG, we provide a unique sales and marketing service to start-ups, SME’s and leading brands. We provide you with:
- Highly skilled sales and marketing agency with a passion for extreme sports
- Innovative B2B sales approach, we provide solutions that make business growth easy
- Proven track record and experience of up-selling and cross-selling within the extreme sports markets
- Monthly reporting and free account management software
- Low monthly retainer plus a % of sales… our success is your success!
Written on Thu May 11 · Tagged: boosting sales, brand awareness, increased product sales, sales team
