Muc-Off is a Global brand and leading manufacturer of premium quality cleaning and maintenance products for the action sports, motorsport, bicycle and electronics industries.

Currently, Muc-Off manufacture over 200 products for bicycles, street bikes, dirt bikes, cars, boats, R.V’s and the electronics market. The Muc-Off brand has become synonymous with innovative, premium quality products for specialist applications.

In late 2009, NBG assisted Muc-Off in breaking their new 2010 auto care range into the market place. NBG designed and delivered a clever and stunning PR launch which exposed their new range to over 40 of the UK’s leading auto publications.

With what are possibly the finest looking products on the auto cleaning market, NBG were pushed to the max to design and deliver a clever PR campaign that not only got the products the attention they deserve but ensure the campaign was delivered in total style.

Brand Awareness

In addition to the auto industry, NBG also handle PR activity and brand awareness for the Muc-Off electronics care range or Tech Care Series.

The Tech Care Series is a highly innovative range of care products for portable devices and electronic products.

Today’s electronic devices are a breeding ground for bacteria. Portable devices are handled frequently and can be held close to your face and mouth. Scientific studies have shown that the average mobile device can harbor more bacteria than the average toilet seat!

Muc-Off Device & Screen Cleaner kills 99.99% of germs and bacteria. It quickly and safely removes: dust, dirt, grime, fingerprints & oily residue from all devices and screens, leaving a streak free, sparkling finish. It contains no harmful chemicals and is environmentally friendly, formulated using pH neutral soaps and de-ionised water. This kit also contains a premium quality microfibre cloth, which has been specifically designed to clean delicate finishes.

]]> http://nbgextreme.com/work/muc-off/feed/ 0 http://nbgextreme.com/work/crazyfly/ http://nbgextreme.com/work/crazyfly/#comments Wed, 10 Aug 2011 11:46:00 +0000 sam http://newbrandguru.com/?p=732 Product Launch, PR and Brand Awareness

CrazyFly is a global leader and innovator in the design and manufacture of equipment for kitesurfing.

Known worldwide for their high quality kiteboards, newbrandguru has recently started working with their R&D team in Slovakia to help grow the CrazyFly brand throughout the UK and assist in the launch of their 2011 product range that will hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK.
Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

What ever product it is, CrazyFly is always quality you can trust!

GO AWOL are a market leader in organising and delivering extreme sports activities on the South coast of the UK. Working predominantly with groups covering both corporate and the stag & hen market, GO AWOL deliver an exciting range of activities that include mountain biking, sea kayaking, surfing and kitesurfing.

NBG has been working with the GO AWOL team to help develop their brand and increase and drive traffic to their already buzzing website and help boost activity bookings. As part of this, NBG have helped optimise website content and developed and implemented a PR strategy to expose their business within key markets including corporate team building and the stag & hen industry.

Brand Awareness & Lead Generation

During August, NBG has set-up an exciting competition running with Wedding Ideas magazine, one of the UK’s leading wedding publications. The competition is to win the ultimate stag or hen party. GO AWOL will provide one lucky stag or hen with a party that will certainly not be forgotten.

Website Development

Working with the GO AWOL website has been an interesting project for NBG. Initially, we had planned to work on the site coding and optimisation to assist in increasing organic traffic. However, the issue we faced was the GO AWOL site had been built by another agency and whilst they had made an excellent job of it, the site runs as a heavy e-commerce system which tend not to rank well organically as you are limited with what can be optimised. To combat this, the NBG Digital team have coded and designed a new Blog system for the site which will not only rank highly for key related content but in turn drive a significant amount of traffic through to their booking system.

LIVE LIFE ESCAPE WORK | Check out GO AWOL for exciting extreme sports activities.

Wouldn’t business be fantastic if you had a sales team that not only sold your products or services consistently, but they had a passion to grow your brand awareness without you having to push them.

Imagine a sales team with total dedication to your business, with a simple approach which is both highly effective in boosting sales and a team able to up sell or cross sell your products or services with ease.

Let’s make this even better.

Well what about only paying that sales team on a performance basis, they sell your products or services and you reward them with a % of sales.

At NBG, we provide a unique sales and marketing service to start-ups, SME’s and leading brands. We provide you with:

• Highly skilled sales and marketing agency with a passion for extreme sports
• Innovative B2B sales approach, we provide solutions that make business growth easy
• Proven track record and experience of up-selling and cross-selling within the extreme sports markets
• Monthly reporting and free account management software
• Low monthly retainer plus a % of sales… our success is your success!

Contact us today via email, phone or the web form below for a free 30-minute consultation and review on increasing your sales

Wouldn’t business be fantastic if you had a sales team that not only sold your products or services consistently, but they had a passion to grow your brand awareness without you having to push them.

Imagine a sales team with total dedication to your business, with a simple approach which is both highly effective in boosting sales and a team able to up sell or cross sell your products or services with ease.

Let’s make this even better.

Well what about only paying that sales team on a performance basis, they sell your products or services and you reward them with a % of sales.

At NBG, we provide a unique sales and marketing service to start-ups, SME’s and leading brands. We provide you with:

• Highly skilled sales and marketing agency with a passion for extreme sports
• Innovative B2B sales approach, we provide solutions that make business growth easy
• Proven track record and experience of up-selling and cross-selling within the extreme sports markets
• Monthly reporting and free account management software
• Low monthly retainer plus a % of sales… our success is your success!

Contact us today for a free 30 minute consultation and discover just how NBG can help you in growing your brand.

Be an expert on your business, product or service…
You’ve just developed a product that is going to change the world. Congratulations. You’re also now an expert–on your product, the state of the world that gave rise to your product, the problem or issues that your product is solving, the people who buy your product (and those who would never buy your product–and why they’re losers), and how your product will impact the world.

When you’re a thought leader, you’re influencing buyers to believe that they could have never lived without your perspective–or your product. This isn’t easy: It means gathering stats, hearing what your competitors are saying and developing a bullet proof marketing strategy. A true expert understands how to be relevant to the untapped market he or she seeks, and how to reach and connect to them. By looking a little further down the road and prognosticating what’s to come, you become the thought leader for your industry. Now you just have to be right and make it happen!

Give your clients or consumers a brand promise…
Think of the brands you love: BMW, McDonald’s, Apple…

Well, maybe you don’t love McDonald’s but think about the promise these companies make to you? Do they fulfill it? Every time? Of course they do. Whether it’s engineering, a reliable meal, great service or innovation, they have made a promise to every consumer that they will fulfill it, every time, no excuses. The brand promise is a method of  establishing trust and a foundation for your brand, growing your brand and gaining strong brand awareness.

To uncover your own brand promise, dig deep to answer these three questions:

Why did you build this product?

What can you absolutely deliver on, 100 percent of the time, no questions asked?

How are you making your customer’s life better every day?

Remember, Ray Kroc never set out to make the best burger; he set out to make the most reliable burger restaurant on the planet. BMW isn’t making the cheapest car, the coolest car or the family car; it’s simply the best-engineered car. That’s what the top engineers from Germany will promise you every time. Their customers’ lives are made better because each time they sit in that car, they’re closer to automotive genius. That promise being met is what makes the customer come back.

And when you have a repeat customer, you have a brand.

Working closely with the R&D team in Slovakia, our first project is to implement an email marketing system to strengthen communications between CrazyFly HQ and their UK retailers and schools.

Following this, we will be working hard with the R&D team to assist in the launch of their 2011 product range that is due to hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK. Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

In recognition of our own success, we felt it only right to enter NBG for the Observer Business of the Year Awards (Innovation category). After careful consideration, we selected the innovation category as we felt it best reflected the hard work and efforts we put in over the year.

Growing our clients businesses whilst the country was gripped by one of the worse economic downturns in history took some highly innovative marketing clever PR, exceptionally clever campaigns and a strong focus on growing and strengthening our clients brand awareness.

NBG has grown at a phenomenal rate throughout 2009 and this growth has meant we have had to implement new and innovative marketing tools and online services to assist and support our growing portfolio of clients. These tools include secure log-in areas for clients to file share, communicate and monitor project progress. In addition, we have implemented a highly sufficticated email marketing system, which again allows our clients to log-in and monitor campaign success.

NBG is based in Chichester and is fast growing to establish itself as the leading marketing consultancy in Sussex and with our application for the awards now handed in we wait patiently with fingers crossed and eagerly await the judges decision.

Good luck to all the businesses entering this years awards!