Posts tagged with

brand awareness

Brand Identity, Full Service Marketing and Product Launch

The team at newbrandguru has been working with Mobi since the official launch of their first product back in March 2009 at The Outdoors Show.

Buckhurst, owners of the Mobi brand approached NBG to develop a strategic marketing plan and clever launch event to break their highly innovative product into as many target markets as possible.

Since launching their first product, the Mobi V-15 Portable Washer, NBG has worked closely with the team at Mobi to fine tune their marketing strategy and grow their brand through clever PR campaigns, advertising and social media tools.

Following the successful launch of the Mobi V-15, NBG has launched a further two products for Mobi, the V-17 Portable Washer and the Mobi Power-Pack. Both are highly innovative products that required a strategic launch platform to boost their brand awareness and more importantly educate the target consumers.

NBG, work as an outsourced marketing solution for Mobi handling all elements of their strategic marketing, PR activity, experiential marketing and working closely with their European Key Account Manager on distribution and event management.

Advertising, Brochure Design and Event Promotions

Following the development of the Mobi corporate brand guidelines, NBG worked on designing additional brand identity logos for each individual product and the product packaging. In addition, NBG created product brochures, event point of sale and marketing promotional ‘give-aways’ including pens and t-shirts.

Experiential Marketing and Event Management

Highly innovative products such as Mobi, always have an educational buy-in process. Its important that we demonstrate the key benefits of the products direct to the target consumers, ensuring that they are fully aware of the products benefits. No better method of marketing acieves this better than experiential marketing. Experiential marketing engages your target audience, its the opportunity for them to touch feel and understand the product.

As part of this marketing process, NBG took full control of event management for Mobi and in addition to the offical product launches secured an exposure deal with Goodwood Motor Circuit to engage the Breakfast Club attendees with their products.

Throughout 2010, NBG will be working to a strict marketing activity calendar, ensuring maximum brand exposure throughout the year at key events. The Mobi product range has a very wide target audience, reaching this wide and diverse market requires both a clever and strategic marketing plan ensuring that set monthly budgets are utilised in the most effective manner to consistently engage consumers and grow the Mobi brand.

Client testimonial

Sam is the Chemistry that has bound our business and enabled it to progress; he brings this Chemistry in two ways.

Firstly, his personality, which is big, bright and welcoming, a personality that doesn’t just makes things happen, but makes them want to happen, our fizz in the always half full bottle, the catalyst, an accelerator of ideas. Secondly, through his actions and reactions, and, all too often, ability to foresee them and have an answer, even as the question is being asked.

At Buckhurst, we believe in our product, and that it is the very best there is available. To not surround that product with the very best people available would be folly, we believe that, with NBG and Sam Lutman-Pauc, we have exactly that. A skilled, dedicated and utterly professional team of people whose adherence to excellence is standard, and whose performance regularly exceeds our expectations.
John Penny, Director – Buckhurst Limited, Bosham, Chichester

The team at NBG is delighted to announce that we will be launching our new website in early January 2010.

Our business has grown at a phenomenal rate throughout 2009 and this growth has meant we have had to implement new tools and online services to assist and support our growing portfolio of clients.

One of these new tools is the secure login area on our new website, this will enable clients to login to the NBG Base Camp in a safe and secure environment where they can access their files, message and chat with or file share with colleagues. Our new website boasts a long list of exciting and innovative marketing tools that will ensure we continue our growth and achieve our ambition of being the best marketing consultancy on the south coast of England.

Wishing you all a very Merry Christmas and a Happy New Year!

Buckhurst Ltd, owners of the Mobi brand today announced that they have signed an exclusive agreement with the UK cycle giant, Raleigh UK Ltd. The partnership will increase the availability of the Mobi range of products for retail partners throughout the UK.

Since hitting the UK market back in March of this year, the Mobi brand has grown at a phenomenal rate within the cycle industry.
With an exciting and highly innovative product range, Mobi have pushed the boundaries to dominate the bike cleaning market with what in their opinion is the best, most effective and safest bike washing system available.

The distribution agreement will enable Mobi to leverage Raleigh’s supply chain into an extensive customer base that includes well-known high street and online retailers, mail order companies and independent retailers.

Andy Parker, Product Manager at Raleigh commented: “The Mobi range is a combination of quality design, great value and amazing technology. With numerous reviews in the leading bike media stating how good every Mobi product is, it was important Raleigh was involved at the earliest opportunity”.

Parker continued: “Mobi has simply made a perfect product for the cycle industry, a fully portable pressure washer that won’t destroy your bike! Using Raleigh’s strength and the Cyclelife network, I expect Mobi to rapidly become a true cyclists must-have item.”

Over the last 6 months, newbrandguru has designed, produced and delivered a variety of innovative and stunning marketing videos for our clients to assist in boosting their product sales.

Video has been gaining popularity in all aspects of marketing; almost all of the successful marketers online are using video in some form or another. It is being used in many different ways and the possibilities are ever expanding in any type of business. Whether you are selling a product, dream holidays, or even a car, videos are being used to market all of these products. We as a society have become used to expecting to see something visual as an aid to the buying process. The concept of using videos in any type of marketing has become a necessity in order to sell goods or service.

Video just seems to get stronger as more and more new product launches come out involving video as their prime mode of selling and promoting new products. Building anticipation by showing a new video each day for two or even three weeks prior to a new product being introduced. Video has really become the focal point to a new era of marketing online.

The viral effect of videos can have a phenomenal effect in creating new customers. Put simply, if you are not using some type of video in your marketing efforts you are leaving money on the table and your marketing efforts are in the stone ages. With YouTube, Google Video, and all the other video submission sites, the possibilities are endless. With millions of visitors each and every day to each of these sites marketing online has become the “Video Marketing Age”.

Last year Twitter usage grew 422%. In February this year, it hit the frankly ridiculous growth rate of 1,382% according to Nielsen Online. There is some suggestion that growth has peaked further recently, but no matter which way you look at it, Twitter is huge.

Twitter has the ability to turn every day chatter into a must have marketing tool and invaluable source of intelligence for businesses, while engaging potential consumers in a way that seems to have become increasingly tricky for traditional media.

For many people, advertising has increasingly come to be seen as an irritating interruption. Consumers, once a captive audience, now fast-forward ads on their digital TVs, complain about pop-ups on the internet and treat emails from companies they are otherwise happy to do business with as spam.

With Twitter, you choose to hear from people and more importantly interact with people in a two-way dialogue. Companies, including Starbucks, already use Twitter to pump out their latest offers to those customers that sign up. Much of the mainstream media is using it to promote their content, offering links to articles in newspapers, magazines or promoting events and product launches.

There is simply no avoiding social media within your marketing plan and for those of you that are not Tweeting, you could be missing out on a great deal of business. Using Social Media tools as part of your marketing plan is a great cost effective method of communicating with your target audience.

Follow the team at NBG by following our Twitter updates.