Posts tagged with

brand development

Product Launch, PR and Brand Awareness

CrazyFly is a global leader and innovator in the design and manufacture of equipment for kitesurfing.

Known worldwide for their high quality kiteboards, newbrandguru has recently started working with their R&D team in Slovakia to help grow the CrazyFly brand throughout the UK and assist in the launch of their 2011 product range that will hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK.
Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

What ever product it is, CrazyFly is always quality you can trust!

Know your product or service…
Sadly, it’s not enough to build a product and assume it will be the base of your brand. Just ask Apple about Apple TV, Microsoft about Zune. Unless your strap line is “Yes, it’s totally free,” then don’t plan on having a product sell itself–or your company.
First, consider what makes the product truly unique. How will it avert pain, bring pleasure and envy to all who use it and, most important, make people talk about it? As a young company, advertising is expensive and brand development can be slow, so word-of-mouth is going to be your primary aim.

Be an expert on your business, product or service…
You’ve just developed a product that is going to change the world. Congratulations. You’re also now an expert–on your product, the state of the world that gave rise to your product, the problem or issues that your product is solving, the people who buy your product (and those who would never buy your product–and why they’re losers), and how your product will impact the world.

When you’re a thought leader, you’re influencing buyers to believe that they could have never lived without your perspective–or your product. This isn’t easy: It means gathering stats, hearing what your competitors are saying and developing a bullet proof marketing strategy. A true expert understands how to be relevant to the untapped market he or she seeks, and how to reach and connect to them. By looking a little further down the road and prognosticating what’s to come, you become the thought leader for your industry. Now you just have to be right and make it happen!

Give your clients or consumers a brand promise…
Think of the brands you love: BMW, McDonald’s, Apple…

Well, maybe you don’t love McDonald’s but think about the promise these companies make to you? Do they fulfill it? Every time? Of course they do. Whether it’s engineering, a reliable meal, great service or innovation, they have made a promise to every consumer that they will fulfill it, every time, no excuses. The brand promise is a method of  establishing trust and a foundation for your brand, growing your brand and gaining strong brand awareness.

To uncover your own brand promise, dig deep to answer these three questions:

Why did you build this product?

What can you absolutely deliver on, 100 percent of the time, no questions asked?

How are you making your customer’s life better every day?

Remember, Ray Kroc never set out to make the best burger; he set out to make the most reliable burger restaurant on the planet. BMW isn’t making the cheapest car, the coolest car or the family car; it’s simply the best-engineered car. That’s what the top engineers from Germany will promise you every time. Their customers’ lives are made better because each time they sit in that car, they’re closer to automotive genius. That promise being met is what makes the customer come back.

And when you have a repeat customer, you have a brand.