Product Launch, PR and Brand Awareness
CrazyFly is a global leader and innovator in the design and manufacture of equipment for kitesurfing.
Known worldwide for their high quality kiteboards, newbrandguru has recently started working with their R&D team in Slovakia to help grow the CrazyFly brand throughout the UK and assist in the launch of their 2011 product range that will hit our shores in early September.
To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK.
Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.
What ever product it is, CrazyFly is always quality you can trust!
Written on Wed Aug 11 · Tagged: brand awareness, brand development, brand identity, brand promise, CrazyFly, CrazyFly Kiteboarding, email marketing, growing your brand, pr, product launch
newbrandguru recently launched a simple but effective blog called Kitesurf.me
The blog has been created as personal blog for Sam Lutman-Pauc and will carry information and product tests for CrazyFly, one of the worlds leading kiteboarding brands.
The blog will also act as a diary to record and detail sessions on the water and to host some of the most beautiful kiteboarding videos we come across.
As a new blog and limited with content (launched in November), the site is already generating a large amount of traffic and ranking on Pg2 of Google for the term kiteboarding blog, not bad considering we only launched it 7 weeks ago.
Check it out, let us know what you think – Kitesurf.me
Written on Thu Dec 10 · Tagged: CrazyFly, kiteboarding, kitesurf.me, kitesurfing, uk kiteboarding blog
newbrandguru is very excited to start working with the outstanding kitesurfing company CrazyFly.
Working closely with the R&D team in Slovakia, our first project is to implement an email marketing system to strengthen communications between CrazyFly HQ and their UK retailers and schools.
Following this, we will be working hard with the R&D team to assist in the launch of their 2011 product range that is due to hit our shores in early September.
To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK. Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.
Written on Fri Jul 10 · Tagged: brand awareness, brand identity, CrazyFly, CrazyFly Kiteboarding, kitesurfing, product launch
