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product launch

Five months after the official launch of their first product (the V-15), the clever team at Mobi have come straight back with yet another highly innovative product…the V-17.

Marketed as ‘The first fully portable pressure washer’ to hit the European market place, the V-17 boasts a huge feature list including a slightly larger water tank than its smaller brother and crucially the most important addition is the built in rechargeable battery.

By housing its own power supply, the V-17 leaves you completely free of wires and cables to carry the product with shoulder strap and effectively clean whilst on the move. This innovation in product design now means that environments where power and water are limited, no longer prove an issue. With its large 17-litre water tank, one charge will power the washer for approximately 7 tanks or 1 hour continuous cleaning.

The V-17, much like its smaller brother has super tough durable construction and should your battery run out of charge, the unit can be powered from a 12-volt cigar socket or Mobi Power-Pack. Another important feature is the patented twist lock tank removal system. This simple but effective system allows you to quickly with one twist, remove the entire water tank from its base, meaning less weight and increased ease of use when filling the tank from a tap or sink.

For more information on this truly innovative product and to view additional product images, please visit the official Mobi website at http://mobiwasher.co.uk.

The team at newbrandguru are delighted to announce that we will be working with Muc-Off, makers and innovators of the world’s most adrenaline fuelled cleaning products.

Our role is to work closely with the team at Muc-Off and assist with breaking their innovative product range in to new markets. Initially, newbrandguru will be focusing their attention on the Auto, Caravanning and Electronics markets.

This is highly exciting stuff and we cannot wait to get cracking!

Some might say Batman and Robin are the all time favourites for battling crime.

Maybe so, but when it comes to battling grime, there can only be one duo and they cleaned up a storm together at this years Goodwood Festival of Speed.

The team from Muc-Off were using their highly innovative range of cleaning products to clean and detail the sports cars as they left the race track and entered the public viewing paddock. With a limited water supply to hand, there could be only one answer…the V-17 from Mobi.

This was the first time the V-17 was demonstrated to the general public and with cars valued in excess of 1.2 million there was no room for error.

The V-17 is the first ‘fully portable pressure washer’ to hit the European market place and with its large 17 litre water tank and built in rechargeable battery, the Muc-Off team were free to move about cleaning the sports cars.

Before taking your new product to the market place or face the Dragons, it’s essential that you go through a number of stages. Here are the top 10 tips from newbrandguru.

1. If you come up with an idea or discover a unique product don’t ask family or friends if they think it’s a good idea. For a number of obvious reasons, they are unlikely to give you an unbiased opinion.
2. Talk to total strangers if possible, who will not be worried about your feelings or their situation if they are negative.
3. Don’t give away your secrets. If you have an idea for a product that solves a problem or makes life easier, ask people if they have that type of problem, how they feel about it and whether they would buy a product that solved that problem.
4. When pitching your idea to a company for funding or looking for backing of any kind, practice your presentation. Be precise, be accurate, know your product, make the benefits and USP’s clear, gain an idea of how big the market is (numbers of population, financial projections), production costs (if any), suggested wholesale/retail prices and most importantly, set yourself realistic sales objectives.
5. Carry out some simple research. Ensure you have the answers to any likely question to hand. Investors and business people will expect you to have done your homework and not just gone steaming ahead without any idea of a business plan.
6. Understand your limits, know your strengths and weaknesses. No one can be master at everything. If you are good at inventing things it doesn’t mean you will also have an excellent business mind.
7. Don’t try and do everything. Most small businesses fail because the principal is spinning too many plates. Something has to give and it is usually the mental or physical health of the individual.
8. Surround yourself with experienced and talented people. Taking on partners with the skills and experience you lack means that you can delegate responsibilities. You have people you can rely on, more time to concentrate on the areas you understand and support in times of crisis.
9. Just having a good idea doesn’t make for a good business. The bankruptcy courts are full of people who had a good idea and no business acumen.
10. The internet is a fantastic source of business and where most businesses waste money and fail to make an impression. Do not make the mistake of thinking that a cheap website has any chance of being found in the search engines. The companies making millions on the internet are investing good money in having a strong web presence, so get smart and build a social media plan into your marketing.

Following the official launch at The Outdoors Show, the V-15 by Mobi has been going from strength to strength.

Week by week we find a new market that welcomes this highly innovative product with open arms, camping, auto, mountain biking, sailing, equestrian, the list runs on and on!

So lets tell you a little bit about the product and uncover just why consumers are loving it so much.

The V-15 by Mobi is the most feature rich and powerful portable pressure washer on the market. With its super tough construction and 15 litre water capacity the V-15 can be powered from either the mains or from your vehicle’s 12 volt cigar socket. This flexibility, enables you to effectively clean whilst on the move, ideal for cleaning muddy bikes, camping equipment or blasting off the sand and salt water if you’ve been to the beach for the day.

But look, it simply doesn’t stop there…in our opinion; everyone should have a Mobi in their life. Being so compact, the unit tucks away in your boot and once there, you’ll be amazed just how frequently you use it to clean.

For further information, in depth product reviews and promo videos, visit the Mobi website at http://mobiwasher.co.uk