Fresh to the UK market place, newbrandguru were responsible for the planning and execution of the official UK launch of a highly innovative cleaning product for Buckhurst Ltd.
Mobi, the portable pressure washer is the most powerful feature rich portable pressure washer on the market. Designed specifically for the outdoor enthusiast, the unit plugs into your vehicle’s 12volt cigar socket, therefore enabling you to effectively clean whilst on the move.
Never before have we worked with a product that caters for such an enormous target audience. Having completed the marketing strategy report for Buckhurst, we established that The Outdoors Show at the Birmingham NEC would be the best-suited venue for Mobi to make its debut.
Marketed as one of the best events for the outdoor enthusiast and backed by the Ordnance Survey, this year’s show in March had just over 31’000 visitors. The event promotes everything to do with the great outdoors and hosts a variety of activities including mountain biking, mountain boarding, climbing and hiking to name but a few.
With such a diverse range of activities being promoted, the event visitors came from all walks of life and shared many different interests. Despite this, most shared one thing in common… they simply loved Mobi!
To view the Mobi visit - http://mobiwasher.co.uk
Written on Mon Mar 09 · Tagged: product launch
newbrandguru will be working with Buckhurst Limited to launch their brand and take their highly innovative product to the market place.
The Mobi V-15 is the highest specification and most innovative portable pressure washer on the market.
Following our initial research period, newbrandguru have developed the marketing strategy plan and are now working hard, planning the official product launch at The Outdoors Show, Birmingham NEC.
We hope to see you there!
Written on Sun Feb 09 · Tagged: product launch
