CrazyFly

Product Launch, PR and Brand Awareness

CrazyFly is a global leader and innovator in the design and manufacture of equipment for kitesurfing.

Known worldwide for their high quality kiteboards, newbrandguru has recently started working with their R&D team in Slovakia to help grow the CrazyFly brand throughout the UK and assist in the launch of their 2011 product range that will hit our shores in early September.

To strengthen the CrazyFly brand within the UK, NBG will be implementing a number a clever marketing tools to not only maximise brand awareness and PR but to improve communications to their retailers across the UK.
Part of this process will be implementing an e-mail marketing system directed at the trade to raise awareness of all PR developments and highlight product testing within key related publications. Our strategic marketing plan will also include a number of more creative experiential marketing campaigns to allow consumers the opportunity to experience and witness firsthand the outstanding quality of CrazyFly products.

What ever product it is, CrazyFly is always quality you can trust!